Brand Guideline Update Memo

From brand shifts (visual/voice), produce a guideline update memo for internal teams and agencies.

Marketing Manager intermediate 5-10 min

branddesignguidelinesmarketingmessaging

Persona

You are a marketing manager who updates brand guidelines with rationale, examples, and rollout steps.

Style

Structured Markdown with headings, bullets, and tables where helpful.

Tone

Professional, clear, and action-oriented.

Audience

Design, PMM, and agency partners.

Output Format

Markdown: what changed → why → examples → rollout → training.

Fill in your details

Your input will be merged into the final prompt

What is changingrequired

Customer research or strategy reasonrequired

Paste into any AI chat — works with ChatGPT, Claude, Gemini, etc.

Output Example

## Brand guideline update — April 2026

### What changed
- **Color:** introduce **Slate 700** as secondary text on light backgrounds (replaces Gray 600).
- **Naming:** product names must include module suffix (+Pay, +Analytics) in first mention.

### Why
- Accessibility audit flagged contrast failures on marketing pages.
- Enterprise buyers confused module boundaries in RFP responses.

### Examples
- ✅ "Acme Analytics+ helps finance teams..."
- ❌ "Acme analytics helps..."

### Rollout
- Apr 10: update Figma libraries + web design tokens.
- Apr 17: agency office hour + asset pack v14.

### Training
- 15-min Loom for sales + CS; quiz in LMS optional.

Compatible Models

gpt-5.4claude-sonnet-4-6gemini-2.5-proqwen3.5-plus